Rotorua Weekender - 2021-11-26


A new space for Whakaue Pākihi


Roimata Mihinui Kāhu ki Rotorua - Public Interest Journalism funded through NZ on Air

Whakaue Pakihi – where aspiring and established Whakaue businesses and entrepreneurs can benefit from an online marketplace — and it won’t cost them a cent! Launched by Ngāti Whakaue Assets Trust on Wednesday, Whakaue Pakihi offers a hand to help traders reach a wider audience. “We want to encourage and support our whānau,” said Tatiana Kiwi-knight, Distributions Manager for the Trust. “An in-person marketplace at our Whakaue Whānau Day was the original idea but due to Covid-19 we’ve had to postpone that event two times “We thought - why don’t we have an online marketplace to promote our Whakaue businesses and help them through this rough time.” Tatiana said that Whakaue Pakihi highlights awesome people with awesome ideas. In general we are aware of Whakaue and māori owned businesses but it can be hard to remember specifics. There‘s an information overload. Whakaue Pakihi brings them all together in an easy to use app. “Already we have over 35 entries on our marketplace. Of course, we’re hoping to keep adding more as well.” Timing for the launch is perfect as the marketplace went live just in time for Christmas and special festive promotions are in the pipeline. Tatiana and her colleague at the Assets Trust, Tara Sears, knew that times had been difficult, and that some 26,000 small businesses had disappeared from the companies register in the last eight months. Ensuring our businesses succeed has flow on effects for whānau and the wider community. We have to support them. The online marketplace concept is not new, and Tatiana would like to see it spread across all iwi. As well, the trust sees it as a way to encourage rangatahi to try their hand and also improve financial knowledge and capability. To that end, the marketplace can be downloaded as an app. Because of their attachment to their phones, rangatahi are expected to be major users of the site both as customers and entrepreneurs. “We don’t want this to be a one-shot wonder, we want it to progress and evolve.” “We won’t limit the number of entities that join the marketplace we can keep adding them.” The online marketplace seems a natural progression for what Ngāti Whakaue has done in the past in caring for their uri and in ensuring the iwi is in a good space for the future. Check out the marketplace here: https://app.whakaue. com/ Follow Nga¯ti Whakaue Assets Trust for more updates about this and other Whakaue kaupapa: Facebook and Instagram @ngatiwhakaueassetstrust


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